Deal Toys are commemorative custom memorabilia that are created to acknowledge the success of closing a deal.
The most common reasons for creating a deal toy are for:
- Mergers and Acquisitions (M&A)
- When a company goes public - Initial Public offering (IPO)
- Successful Deal Closings
- Money Raised
- Successful Start -Ups
- Milestones Achieved / Reached
Deal toys are given to all parties that take place in the success of a deal. For instance, the issuer of the deal; the law firms involved; the investment banks that secure the funding; and any other parties that may take part in the deal making.
Black tie galas or dinners are usually taken place to acknowledge the firms, companies and individuals that worked together on the deal.
When a deal toy is created, we first need to start out with an idea. With this we have a few options. You can take a standard piece and slightly modify it. The next option is to make something completely custom in which we take a concept from drawing to final product. That, or we can integrate a featured product directly into the design. Here we have to find out some very pertinent information about the project such as, how big it is going to be, and what is it going to look like. We have to start with drawings and renderings where we then lead into what types of materials will be used. For instance, acrylic, lucite, crystal, metal, resins, etc. are common materials used in many of our final pieces.
Deal Toys usually consist of logos of the companies involved, along with the names and date of the deal closed. Once the artwork is finalized and approved, we make a mold where we could then apply any finish needed suggested by the client. Once it's created, it is sent over to the client for final approval before scheduling mass production. If not, then the proper adjustments are made. Once corrected, the pieces are put into production and shipped out to the client with either standard or custom presentation boxes.
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